One of the keys to proper internal Search Engine Optimization and SEO marketing is placing your location within your website in text. Many clients that I have worked with were lacking in the placement of their local or geographical area. The location (address, city and state) should be in your footer and on some of the pages themselves.
html page titles – Local Geographical Targeting
When Search Engine Optimizing a website, having unique page titles is a must and including your local information and geographical area will not only get you a higher ranking, it will give you more targeted visitors – meaning the customers you want and can service. If you are a landscaping company in Akron, Ohio – do you need web traffic from Miami Florida? You wouldn't get that traffic anyway. The point is if you only title your pages and write content without location, it will be much harder to rank high on Google because you are basically competing with every company in your industry for your terms and it will be huge luck to get a strong listing on keywords alone.
Local Results and Listings on Google and Directories
Google is smart, but help them out by telling them where you are within your website. A contact page is a great example. Most sites have a contact page, but many are not search engine optimized for local traffic. The main reason I see is sites will just have a form for leads and an email – maybe a phone number. These forms are fine but for great Local SEO listing, text out your whole address in there. This is not only important for local or geographical search engine marketing marketing for customers. What if a company wants to know where you are located so they can align with you or have a business proposal. You will also get listed in many more directories by having your address in text (not just in an image) – which I see a lot also.
If you want to compete for keywords and beat your competitors in Google and other search engines, use your location words smartly. Street, city for maps and local directory listing as well as just good and intelligent search engine optimization and SEO Marketing.
Local SEO Strategy Writing
Practice a few sentences and you will see what I mean. If you are a Landscaping Company in Lansing Michigan. Put in Prestige Landscaping, Lansing Michigan – A Lansing Lawn maintenance Company. Reads like good search engine optimization? It is! there is less competition on search results for "Detroit Printing Company" vs. "Printing Company. Use that same strategy if doing pay per click programs and paying for keywords. Optimize and SEO for Local Search Results and better geographical terms. You'll see a difference!
Hope this Helps! Contact Nick Hunter at Nick's SEO World for any help you need.