SEO optimization is one of the most critical aspects for a website’s success in search engines. Achieving high rankings in Google requires a comprehensive set of tasks, including technical optimization, content improvement, competitor analysis, and working with keywords. This article will outline what monthly SEO work by a specialist entails and why it is so essential for your business.

1. Website Audit

A website audit is the first step to identifying issues and determining how to address them:

  • Technical error analysis and recommendations for developers: Checking page load speeds, fixing 404 errors, inaccessible pages, etc.
  • Optimization of loading speed and Core Web Vitals: Improving metrics that impact speed and user experience.
  • Recommendations to improve traffic and leads: Strategies for increasing organic traffic and potential customers based on analysis.

2. Competitor Analysis

Understanding your competitors is key to shaping your strategy:

  • Studying competitors’ strategies: Analyzing how competitors improve their positions in search engines.
  • Identifying growth opportunities: Pinpointing competitors’ weaknesses to focus efforts on achieving better results.

3. Website Structure Optimization

A well-optimized structure improves user experience and page indexing:

  • Expanding or merging pages: Combining similar content to reduce duplication and increase efficiency.

4. Keyword Optimization

Effective keyword usage is the foundation of SEO:

  • Keyword research and implementation: Finding the most relevant terms users search for in your niche.
  • Writing briefs for SEO copywriters: Ensuring proper keyword usage in the content.

5. Task Implementation Control

Monitoring the quality of technical implementations is vital:

  • Technical task quality control: Checking whether updates improved site performance and identifying new technical issues.

6. Content Verification

Ensuring all written materials meet SEO requirements:

  • Checking SEO copywriters’ work: Verifying proper keyword use and content structure.

7. Blog Management

A blog helps attract additional traffic and improve engagement:

  • Topic selection and content planning: Creating interesting and useful materials for your audience.

8. Keyword Position Monitoring

Tracking keyword positions helps measure progress:

  • Position tracking: Monitoring changes in rankings for key terms in Google.

9. Google Tools Integration

Google services are crucial for evaluating website performance:

  • Search Console and Analytics optimization: Improving site indexing and visibility in Google.

10. Local SEO and Google Business Profile

Optimizing for local search boosts visibility in your area:

  • Google Business Profile management: Updating information, adding photos, reviews, and posts to attract local clients.

11. Off-Page Optimization

External factors are essential for improving rankings:

  • Guest posting plan: Writing and publishing articles on external platforms to boost site authority.
  • Link-building strategy: Acquiring quality backlinks to enhance rankings.

12. Advanced Content Testing

Testing helps refine content for better results:

  • A/B testing: Experimenting with different text and headline versions to optimize effectiveness.

13. Market Analysis and New Niches

Exploring the market helps identify new growth opportunities:

  • Finding new directions: Analyzing trends and identifying ways to attract new audiences.

Conclusion

Comprehensive SEO work involves numerous tasks that, when done regularly, significantly increase your website’s visibility in search engines, attract new customers, and boost conversions. Focusing on each aspect ensures steady results and competitiveness in your niche.