In 2023, the most searched thing on Google was “YouTube,” which took the top keyword spot for the fourth consecutive year. Will it win in 2024? Without a crystal ball, there is only one way to answer that. Let’s look into the data. So far, the data says yes. But let’s dig a bit deeper. In this post, I am going to share with you the 100 Google most searched terms in 2024 that I have added to my list.
Key Statistics: The Most Searched Keywords Worldwide
The keywords (KW) reveal a lot about what we like to search for online. Big names like Amazon and Facebook appear right after YouTube. However, not everything revolves around these well-known names. Fun surprises like ChatGPT and Wordle also appear in the list, demonstrating the power of trends and new technology in our search results.
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Looking at these most searched words gives us insight into what people are thinking about. Personally, I find this list super useful when creating content and developing a marketing strategy that will deliver the maximum value to the business. My key findings so far are as follows:
- YouTube has a 4.5% higher traffic share than Facebook, but traffic from both search terms is decreasing, with “YouTube” losing 1.3% and “Facebook” decreasing by 3.19% between January and March 2024.
- Amazon has 1.5% of the top keywords’ traffic, with organic sources accounting for 64.7%. The traffic increased by 2.5% between January and April, with paid advertising accounting for 87.6% of that growth.
- More than 19% of the top 100 searches are about sports, with English football accounting for 7% of that total. The term “NBA” has the highest search volume, with an average of 90 million monthly searches.
- “Weather” is the fifth most searched-for keyword. This term received 148 million searches per month, and variations of it are among the top 100 search terms in several languages.
Based on my practice at the SEO Expert company, I can say for sure that knowing the terms that are most searched on Google gives you a big advantage over your competitors. Thus, you can spot trends and adjust your marketing strategy accordingly. So what do people Google more often?
Top 100 Keywords Searched for in 2024
The list of Google searches is quite dynamic and changes every year or even month. At the moment of writing this post, these are the most searched things on Google:
- YouTube
- Amazon
- Weather
- Gmail
- Wordle
- Google Translate
- Translate
- Walmart
- News
- Maps
- Facebook Login
- YouTube to MP3
- Yahoo
- Netflix
- Amazon Prime Video
- CNN
- Gmail Login
- Weather Forecast
- Fox News
- YouTube Music
- TikTok
- ESPN
- Microsoft
- Apple
- Google Flights
- Images
- Dictionary
- Google Docs
- Indeed
- Calculator
- Roblox
- Google Drive
- MLB
- Snapchat
- Speed Test
- Amazon Music
- Wikipedia
- PayPal
- Google Scholar
- Google Calendar
- Target
- Chase
- HBO Max
- Amazon Login
- MapQuest
- Discord
- Yahoo Finance
- Google News
- Outlook
- Twitch
- Bank of America
- Prime Video
- Walmart Login
- Spectrum
- New York Times
- Wells Fargo
- Zillow
- NBA
- USPS Tracking
- Google Classroom
- Hulu
- NFL
- Gmail Sign Up
- Craigslist
- CNN News
- AccuWeather
- Google Earth
- The Weather Channel
- Microsoft 365
- Xfinity
- Gmail Create Account
- Yahoo Mail Login
- YouTube TV
- Apple Music
- Google Meet
- DuckDuckGo
- UPS Tracking
- NFL Scores
- Weather Tomorrow
- Microsoft Teams
- Gmail App
- Weather Underground
- Amazon Prime
- Robinhood
- NYT
- Amazon.com
- NBA Scores
- Facebook Marketplace
- Google Photos
- Weather Radar
- Spotify
- Weather in my location
Evolution of Search Trends
Search trends have seen significant shifts over the years, reflecting the evolving interests and behaviors of Internet users. The most searched words on Google such as “YouTube,” “Amazon,” and “Facebook” highlight the dominant role of digital entertainment and social media platforms in shaping modern user interests and engagement.
These popular KWs from the top search on Google provide insights into the digital landscape and the ways in which people consume content, shop, and connect with each other online. The overwhelming popularity of these terms underscores the profound impact of technology on our daily lives. More and more people turn to digital platforms for a wide range of activities — from entertainment and e-commerce to social interaction and information-seeking.
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Moreover, Google search trends often serve as a barometer for global events, societal interests, and technological advancements. When new technologies or major sports events emerge, there is often a corresponding spike in specific most Googled words, as people seek information, updates, and engagement with these developments. This reflects the increasing integration of digital technologies into our daily lives and the way we stay informed and entertained.
Why You Should Keep Top Search Terms on Your Radar
The analysis of the most Googled terms and search trends can be a valuable tool for businesses, marketers, and researchers to understand consumer behavior, identify emerging trends, and adapt their strategies accordingly. Thus, they can gain valuable insights into the evolving needs, preferences, and interests of their target audience. As a result, they can better tailor their products, services, and marketing efforts to meet the changing demands of the digital landscape.
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FAQs
What Is the Most Googled Thing in 2024?
The most searched term in 2024 is “YouTube,” which has an impressive average of 1.3 billion searches per month globally. This trend continues from previous years, as YouTube has consistently topped the search charts, reflecting its significant role in online content consumption.
What Is the Most Searched on Google in the USA in 2024?
In 2024, “YouTube” was the top search in Google in the USA, with an impressive average of 226 million searches per month. Following closely are “Amazon” and “Facebook,” both with around 124 million searches.
What Is Most Searched on Google in Europe in 2024?
The Google most searched word in Europe in 2024 is “weather,” with an average of 57.81 million searches per month. This reflects the high demand for real-time weather updates across the continent. Following closely are “YouTube” with 47.5 million searches and “Facebook” with 32.2 million searches.