Most bloggers, particularly beginners, place too little emphasis on the name of their channel. However, it is necessary not only for video promotion but also for SEO and branding. In this article, I will explain the principles you ought to follow to properly name your YouTube channel.
Determine Your Intentions
Using your first and last name is currently one of the most popular ways to name a YouTube channel. Yes, this method will result in poor SEO optimization. However, if the content is adequate, it is unnecessary. The videos will then spread on their own, transforming your unique YouTube channel name into a brand. This method is also beneficial for users who are already famous. If you want to create a channel on behalf of a company, then it makes sense to use your brand. For example, the official Coca-Cola channel goes by that name. Furthermore, they create content for multiple countries. That is why they have a large number of channels created using the same scheme “Coca-Cola + Country Name”. However, my experience indicates that whatever method you select should be based on the following:
- Theme. It is preferable to use at least one keyword in naming. At the same time, it must be organic;
- Specifics. Traditionally, all YouTube channels should be divided into educational and entertainment categories. This feature should be considered when deciding on a project name;
- Target audience. This is one of the most important considerations when communicating with others. If you want to build relationships with a target audience of 40 or older, avoid using youth slang in your title. However, when working with children, it can be extremely beneficial. Let’s also include communication with potential advertisers. They will be demanding of all aspects of the channel;
- YouTube Rules. The platform has a concept called “controversial tags”. These are questionable combinations that are associated with violence, adult content, foul language, etc.
How to Create a Memorable Name
I am convinced that any naming should begin with defining the concept before moving on to the topic. The theme is the topic you will be discussing. For instance, automobiles. And the concept refers to the points of view you want to emphasize or convey. Decide whether your channel will be about you or your topic. Do you believe you are such an interesting person that others will come to watch you? Or is your expertise more valuable than a pitch? There are a few rules to follow when naming, no matter what the concept is:
Simpler is better
Many people are advised to go with the shorter option. However, this is a serious misconception that demonstrates that people do not understand the branding process. In fact, the first step is to prioritize simplicity of pronunciation.
Think strategically
Your channel name and concept should not be based on current trends. Otherwise, you’ll be forgotten as soon as you’re discovered.
The name does not need to be one you like
Bloggers frequently choose good YouTube usernames based on whether they like them or not. However, it makes no difference in the real world. It is better to prioritize search algorithms. If you don’t want to mention your channel’s name in your videos, you can leave it out. The main point is that it works well.
What Name Should Be?
Of course, there are no set criteria. There are always workable exceptions. If you are confident that your choice will be an exception, you may disregard some recommendations. However, based on my experience, I strongly recommend following these rules:
Do not include Show or TV in the name
Such names for your project are already out of style. As a result, many users will subconsciously associate them with something outdated. Do you want to come up with a repulsive name?
The name doesn’t have to be English
There are already a large number of channels with names in English. In today’s world it sometimes happens that on the contrary, a very unusual (but easy to remember) name attracts more attention.
Do not use any other brands
Sometimes YouTubers use a company’s intellectual property in their titles without realizing it. For instance, “Michael is a Windows expert”. This already covers a narrow topic. With further expansion, the likelihood of losing everything increases, as large corporations can block your channel for unfair use. This has happened even with lesser-known bloggers.
Don’t make the name too long
First and foremost, it is about search. YouTube’s algorithms prioritize videos over user profiles. Let’s say you decide to call your channel “Jason is all about fixing cars”. Users will never completely enter it into a search. And YouTube is more likely to recommend other videos to users based on specific words. Furthermore, brand names with a few syllables are easier to remember than those with dozens of words.
The name should reflect the essence
This point can be considered controversial. Still, there are many channels with bad naming that have gained popularity. However, it is important to realize that a vague name will make it difficult to promote for newcomers. Therefore, try to describe your art or chosen direction in one or two words.
Don’t follow others
If you are thinking about developing by linking to popular YouTube bloggers, you should reconsider. This will do you no good in the beginning and will only make things worse what to say about the stage when you have a large crowd. Check all of the resulting names for competition and uniqueness.
Best Names for YouTube Channels
Below is my YouTube channel name ideas list, which can be used for different channels and target audiences:
Technology
- Tech Tide;
- Byte Burst;
- Gadget Guru;
- Code Craze;
- Future Fusion.
Sport
- Sport Sphere;
- Game Glory;
- Fit Frenzy;
- Play Pulse;
- Victory Vibes.
Education
- Learn Lab;
- Brain Boost;
- Study Sphere;
- Edu Edge;
- Knowledge Knack.
DIY
- Craft Craze;
- Build Bliss;
- Handy Hacks;
- Make Magic;
- DIY Dynasty.
Automotive
- Auto Arena;
- Drive Dynamo;
- Car Craze;
- Motor Mania;
- Ride Revolution;
Travel
- Wander Wave;
- Trip Trek;
- Explore Essence;
- Journey Jive;
- Travel Tales.
Fashion
- Style Sphere;
- Trend Tide;
- Fashion Frenzy;
- Chic Chase;
- Vogue Vibes.
Music
- Melody Mix;
- Sound Sphere;
- Tune Trove;
- Beat Bliss;
- Harmony Hub.
Additional Name Selection Strategies
If you’re having trouble coming up with the best name for a YouTube channel, consider changing your approach to generating options:
Contact someone you know
Consider bringing in someone with a new perspective. Furthermore, having two heads can generate more ideas. Different hobbies and ways of thinking will also help you generate a wider range of options.
Create multiple variants at once
If you want to find a unique name for a YouTube channel, don’t just go with the first option. Consider as many options as possible. It is common for the tenth idea to be the best, rather than the first. It is best to first create a list of at least 20 options.
Collect opinions
You should prepare a list of questions to ask people you know. This is not the most effective method of analysis, but it is accessible to the majority of people. It is important to determine not only how much you enjoy the YouTube name style, but also how it stands out, is readable, and memorable.
Conclusion
Choosing the right name for your YouTube channel is an important step toward establishing your brand and ensuring effective SEO optimization. A well-thought-out name can improve your channel’s visibility, audience engagement, and overall success. I know from experience that, when done correctly, your YouTube handle name can become a valuable tool on your path to YouTube success.
SEO specialist with 8 years of expertise in Medical, Healthcare, SaaS, E-commerce and Local site opt...
